With the beginning of Pride Month many companies have adorned their logos with rainbow colors purportedly to show “support” for the LGBTQ+ community. However, people have been quick to point out that such displays are not consistent across all regions.
In the Middle East, these logos don’t show up in the multicolored celebratory fashion they do in the U.S. during Pride Month, sparking confusion among many.
When automaker BMW was asked via a tweet why their logo was different, they gave an unexpected yet candid answer stating, “This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects.”
BMW's response triggered a wave of criticism, with many accusing the company of prioritizing marketing strategies over genuine support for LGBTQ+ causes. Many people responded with posts on X, like the following:
BMW: When you wanna be stunning, but not brave. https://t.co/lgDdXt9OSi
— Mary Katharine Ham (@mkhammer) June 3, 2024
Related: WATCH: It's Straight Pride Month, B****es! Things That Need To Be Said
"We're visibly pro-LGBT except where it's unpopular to be visibly pro-LGBT" sure is a thing to publicly admit to doing on your corporate social media account. https://t.co/ciEDBaCqwR
— Noam Blum (@neontaster) June 2, 2024
It appears that BMW, along with so many other logo-changing companies, are simply capitalizing on Pride Month propaganda and virtue signaling for promotional purposes as opposed to actually standing up for the LGBTQ+ communities.
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What is a woman? Not this 22-year-old male who was just arrested for murder.https://t.co/ecle14BPlc
— MRCTV (@mrctv) June 4, 2024
