Jan. 31, 2014 . Eric Scheiner

This Sunday is the Super Bowl and people are looking forward to some great football and some great ads.

With a price of about $4 million for a 30 second spot, the ads are looking to hit a big-time audience. But will they be big-time memorable?

- See more at: http://www.cnsnews.com/mrctv-blog/eric-scheiner/farmers-best-super-bowl-ad-ever#sthash.9e6Xijlz.dpuf

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